Designed to help you deliver our brand identity consistently and effectively, the Worldpay brand guidelines ensure we are seen as one Worldpay everywhere we operate. Our brand is dynamic, evolving alongside the company it represents, with a focus on unleashing the potential of every business we work with — from ambitious start-ups to the world’s biggest brands.

Consistency is key to building trust and recognition. By understanding our corporate and visual identity, we can present ourselves to the market with a single, confident voice that is differentiated, intentional, and authentic. Whether you’re part of our internal team, a partner, or a collaborator, these guidelines are your toolkit for creating our best work and upholding the visual standards that make Worldpay a trusted global name.

• Our identity, vision and mission — A customer-centric approach that drives innovation, simplifies complexity, and creates exceptional experiences for businesses of every size.
• Our brand pillars — The foundational strengths that differentiate Worldpay in the payments industry and guide every interaction with our clients and partners.

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