Digital Transformation is much more than a technology play. It’s a key driver for the survival of businesses across every industry in every market in the world. It’s also an opportunity to overcome barriers and challenges to innovation. To leverage innovations to improve core operations. To reimagine business and create true business value. To become a disruptor, not the disrupted.
Companies in the retail industry, in response to both competitive and customer pressures, are rapidly embracing the shift to digital. And while many are just beginning this journey, others are well underway in the process, experimenting with different technologies in the hope of driving innovations to be more nimble, more competitive, and more profitable within the industry.
But innovation itself isn’t the entire challenge— pockets of innovation can be found in most any company, from the wildly successful to those that have failed spectacularly. The real challenge is in
being able to innovate at scale across an entire organization, all while creating a mechanism for those innovations to be shared, sustained, and to drive value back into the core of the business. That is the challenge.
Overcoming this challenge, and getting sustained value out of a digital transformation effort, requires the ability to select, implement, and leverage technologies that work together; an innovation culture that includes the ability to adapt corporate and team behaviors to embrace new or alternative day-to-day processes; and the ability to manage and gain value from massive amounts of realtime data, sourced (and shared) throughout the organization.


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