Lacoste partnered with CJ to revolutionise their consumer outreach through innovative, data-driven affiliate marketing. By embracing NBCUniversal’s ShoppableTV ad technology, Lacoste enabled real-time shopping experiences directly through live broadcasts—delivering impactful results in just 6 months.

With CJ’s strategic execution, Lacoste transitioned to a more performance-oriented affiliate model, targeting full-price consumers and securing exclusive content placements. The collaboration not only improved click-through rates but also empowered Lacoste to access key influencer networks and optimise their content partnerships for measurable growth.

Key Highlights:

• Strategic Affiliate Migration: Lacoste transitioned to CJ’s network with a timely, well-executed migration and strong partnership strategy.
• Innovative Targeting: Focused on high-value consumers through premium content commerce and influencer placements.
• Audience-Driven Strategy: CJ used proprietary tools to match Lacoste's audience with top-performing content platforms.
• Data Science at Work: Weekly custom forecasts and partner gap analyses maximised return on investment.
• Rapid Results: Within 6 months, Lacoste saw major performance gains.

Measurable Outcomes:

• +60% increase in total clicks year-over-year
• +32% improvement in content conversion rates
• +28% boost in click-active content partnerships compared to their previous network

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