Confidence, reinforced by your organization’s financial processes and operations, is your competitive edge. But in today's unpredictable market, even the most seasoned CFOs have doubts. In our Strategic CFO Survey, Coupa uncovers a looming loss of CFO confidence in the market, legacy systems, and new technology that’s shifting decision-making, priorities, and investments in 2024. This report equips finance leaders with the insights needed to navigate the year effectively while capitalizing on emerging opportunities.